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About Us

With over 25 years of experience in the baby and child retail industry, Candid Baby offers a wealth of experience and an astute ability to understand the needs of modern parents in an ever changing fast paced world.

As exclusive distributors for our market leading brands in Sub-Saharan Africa, we add value to the brands we proudly and loyally represent by offering quality service and an in-depth knowledge of the market and the products we represent.

Our top global brands have presence in over 1000 retail doors across Africa and its neighbours. Our skilled sales and marketing team continuously drive our footprint efficiently and effectively, bringing the best to South African and African consumers.

Our Powerful Team

Guri SA (Pty) Ltd, better known as Candid Baby, sources and brings to the South African market, innovative, useful and 'on-trend' brands and products for baby and child. We draw strength, knowledge and experience from our strong female empowered (and powered!) team, led by a multi-tasking, passionate sister duo who use the extreme highs and challenging lows of their own experience as mothers to direct the growth of Candid Baby.

Who better to understand the needs of modern parents than real parents with hands-on experience